Chung Yuan Christian University

Department of Commercial Design

商品企劃一

  • 授課教師:黃儀婷
  • 必/選修別:選修

課程教學目標

This course is designed to guide students to use a variety of Design methods and techniques for specific topics of daily life. The Objective of this course contains:
1. group cooperation training.
2. Both theory and implementation in order to achieve a complete
design concept and planning exercise capacity.
3.learning the process of of coordination and 
communication,especially in culture analytical ability, and 
integration of innovation.


以商品設計整體概念企劃為主體,輔以結合企畫案撰寫與提案的運作方式來探討與分析,進而進行一項商品設計及市場推廣之完整企畫。

本課程引導學生應用各種設計方法、概念與技法,針對特定主題或領域作探討,並以分組群體合作方式進行商品企劃。兼顧理論與實作,以達完整設計概念與企劃能力的演練,同時學習團體合作過程中之協調與溝通,培養具有分析、創新與整合之能力。